Privacy Policy

SECTION 01

Information we collect

When you enquire or book, you may provide your name, email address, telephone number, travel dates, pickup details and information about your travelling party. We use the details needed to respond and arrange your requested services.

Website usage information and cookies may help us understand visits and improve the website. Booking and payment services may also collect information through their own interfaces.

SECTION 02

How we use information

We use relevant information to answer enquiries, manage reservations, communicate travel updates, organise requested services and meet applicable legal obligations.

Where you opt in to marketing, we may send offers and travel news. You can unsubscribe or contact us to stop marketing messages.

SECTION 03

Bókun booking services & sharing

Online booking records submitted through our Bókun booking system are stored and technically processed by Bókun on our behalf. Marrakech First uses the relevant booking details to arrange and deliver your experience and communicate with you. Marrakech First remains the data controller for this booking activity; Bókun acts as our data processor under its data processing agreement.

Read Bókun’s Privacy Policy and Data Processing Agreement for details about its services, safeguards and processing arrangements.

We do not sell or rent your personal data. We share relevant information with service providers where needed to arrange your booking, process payments or operate the website. Information may also be disclosed where required by law.

When you use an external booking or payment service, read its privacy information as well. Do not send full payment-card details to us by email or WhatsApp.

SECTION 04

Cookies & your choices

Cookies can support website functions, remember preferences and help analyse how the website is used. You can manage cookies through your browser and any cookie controls provided on this website.

Disabling cookies may affect some website features. Marketing preferences can also be changed by using an unsubscribe link or contacting us.

SECTION 05

Security & retention

We use measures intended to protect personal information from unauthorised access and misuse. No website or transmission method can be guaranteed completely secure.

Bókun manages the technical storage of records held in our Bókun booking system under our service and data processing arrangements. Retention depends on the booking purpose and applicable legal, accounting and dispute-handling requirements; this notice does not promise a fixed deletion deadline.

Contact Marrakech First to ask about retention of a particular booking or to request access, correction or deletion. We will review the request and coordinate with Bókun where the relevant records are held there. Enquiries and messages sent directly to our team may also be held in our communication systems. B2B partnership enquiries and cancellation requests submitted through our website forms are saved in our website database and sent to the relevant team email address so we can respond and follow up. These form submissions are separate from the booking records stored in Bókun.

For cancellation conditions and requests, see our Cancellation & Refunds page.

SECTION 06

Your data rights

You can contact us to request access to your personal information, correct inaccurate details, ask for deletion where applicable or object to certain uses. We may need enough information to verify your identity before responding.

You can stop marketing messages without cancelling your booking. For information about data protection rights in Morocco, visit the CNDP website.

SECTION 07

Children & family bookings

Booking enquiries and arrangements for children should be handled by a parent, guardian or responsible adult. Please contact us before sending information about a child, so we can explain which details are needed for the chosen experience.

If you believe a child has sent us personal information without appropriate adult involvement, contact us so we can review it.

SECTION 08

Contact & policy updates

Website operator: Ali En-Nasiry, operating under the Marrakech First name.

Business correspondence address: Douar Taourirt Kelaat Mgouna Tinghir, Ait Sedrate Sahl Charkia, 45200, Morocco.

Tax identifier (IF): 66978141
Professional tax number: 54425309
Business registration identifier: 003748629000018

This notice applies to the Marrakech First website and our handling of enquiries and bookings. We publish updates here with a revision date. For privacy questions or requests, contact our team below.